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Managed outbound growth system

Stop being your agency's entire sales department.

D3 recruits, trains, and manages an SDR for your agency, builds the prospect data, launches outbound campaigns, and installs the sales process required to create a more predictable pipeline.

Eight qualified meetings by the end of month two, guaranteed.

QualifierFor specialized marketing agencies with one clear ICP and an average client value of $2,000/month or more.

Managed outbound engine

Live process
  1. ICP Data

    01

  2. SDR

    02

  3. Outreach

    03

  4. Qualified Meetings

    04

  5. Pipeline

    05

  6. Growth

    06

Verticals we build markets in

  • Med spas
  • Dental groups
  • Plastic surgeons
  • Men's health and TRT clinics
  • Senior living
  • Personal injury law firms
  • Accounting firms
  • Wealth management firms
  • and more

The founder-led sales problem

Your agency does not have a lead problem. It has a sales-system problem.

Almost every specialized agency between $500,000 and $5 million follows the same arc. The details change. The pattern does not.

  1. Delivery01

    The work is genuinely good

    Clients renew. Results hold up. Nobody in the agency doubts the fulfillment team. This is the part that took years to build and it is not the problem.

  2. Referrals02

    Referrals carried you to here

    Word of mouth inside a tight vertical is powerful, and it got the agency to a real revenue number. It also has a ceiling, and it arrives on a schedule nobody controls.

  3. Founder03

    New business still runs through you

    You take the intro calls. You write the proposals. You follow up. Every hour spent there is an hour not spent on the parts of the business only you can do.

  4. Drift04

    Outreach happens in bursts

    Two strong weeks of prospecting, then a client escalation, then nothing for a month. The pipeline chart looks like a heartbeat monitor.

  5. Seat05

    Nobody manages the SDR

    If a hire was made, they were handed a login list and a target. Without weekly coaching and call review, activity decays inside three weeks and nobody sees it until the quarter is short.

  6. Gap06

    Pipeline disappears when you get busy

    The single point of failure is one person's calendar. That is a structural problem, and no amount of effort from that person fixes a structural problem.

Buying more leads into an environment with no sales system produces more unworked leads. The fix is a function: a defined market, a trained person, a written process, and someone accountable for the weekly numbers.

What D3 builds

A sales function with six working parts

Each one is a job someone has to do. Today most of them land on you.

  • ICP and Market Strategy

    One vertical, defined by filters your SDR can apply without asking you. Geography, size, ownership, and the disqualification rules that keep bad-fit meetings off your calendar.

  • Curated Prospect Data

    Lists built for your market rather than pulled from a generic database. Ownership detail, marketing signals, and an opportunity score that decides who gets dialed first.

  • SDR Recruiting

    We write the role, source candidates, screen for call reluctance, run simulations, and place the hire with your sign-off. The SDR's compensation is covered inside the fee.

  • SDR Training and Management

    A structured first 30 days, then weekly coaching, recorded call review, role-play, and KPI accountability. The one-on-ones are on our calendar, not yours.

  • Email and Cold-Call Systems

    Openers, discovery flows, objection responses, voicemails, sequences, and follow-up cadence. Written down, tested against the market, and rewritten when the market answers.

  • Forecasting and Revenue Operations

    Pipeline stages that mean something, a dashboard you can read in four minutes, and a forecast that connects a revenue target to this month's conversation count.

The D3 framework

Data. Demand. Double.

Three words that describe the order of operations. Skip the first and the second one produces expensive noise. Skip the second and the third is a spreadsheet exercise.

D1

Data

Identify the right businesses, decision-makers, and buying signals.

Every outbound program that fails on message actually failed on targeting first. Data comes before copy: which businesses, in which geography, at what size, run by whom, showing which signals.

D2

Demand

Build outreach, train the SDR, launch campaigns, and create qualified conversations.

Demand is manufactured by activity that holds a standard. A trained SDR working a scored list with written scripts and weekly coaching produces conversations. An untrained SDR working a purchased list produces noise.

D3

Double

Track pipeline, improve conversions, forecast growth, and build the capacity required for the next stage.

Doubling is a math problem before it is an effort problem. Once conversion rates are measured, the required activity becomes a number you can staff against and a capacity plan you can hire against.

Double. Double. Double.

The name is the operating philosophy. D3 builds the sales infrastructure required to pursue two times growth for three consecutive years. Two times two times two compounds to eight times over three years.

That is a target to organize the work around, not a forecast of your results. Whether an agency reaches it depends on the offer, the market, the pricing, the delivery capacity, and the person in the seat. What D3 controls is whether the sales function is built well enough to make the attempt serious.

The shape of a 2x plan held for three yearsIllustrative
0x2x4x6x8xTodayYear 1Year 2Year 3

Doubling three years in a row compounds to roughly eight times the starting revenue. This is the target the operating system is built around. It is a planning target, not a promise.

What is included

Everything inside the $4,000 monthly engagement

Seven groups of work, run continuously. Not a menu, and not a phased upsell.

D3 Growth Partner

$4,000/month

SDR compensation and program software are covered inside the fee. Eight qualified meetings by the end of month two, guaranteed.

Book a Strategy Call

Strategy

  • Vertical and ICP definition built from your closed-won data
  • Geographic, revenue, employee, and business-model filters
  • Decision-maker definition by title and ownership structure
  • Service prioritization: which offer opens the conversation
  • Written disqualification criteria
  • Prioritized market map with tiered accounts

Data

  • Curated prospect lists built to your ICP
  • Company, website, location, industry, employee count
  • Owner or executive name where identifiable
  • Owner business email, and direct mobile where available
  • LinkedIn profile, revenue estimate, number of locations
  • Google Business Profile data and review count
  • Website technology, ad activity, social activity
  • Marketing gap notes, opportunity score, buying signals

Recruiting

  • SDR role written to your offer and vertical
  • Candidate sourcing and screening
  • Initial interviews including live call simulation
  • Written hiring scorecards for every finalist
  • Finalist placed with your sign-off
  • SDR compensation and commissions covered by D3
  • Replacement at D3's cost if the hire underperforms

Training

  • Structured onboarding framework across the first 30 days
  • Agency offer training and vertical education
  • Cold-call and cold-email training
  • Objection handling and recurring role-play
  • CRM training and daily workflow design
  • Prospect research and follow-up process
  • Qualification standards and meeting-booking expectations

Outreach

  • Cold-call opener, discovery questions, objection responses
  • Voicemail scripts and callback strategy
  • Cold-email sequences and follow-up cadence
  • LinkedIn messaging framework
  • Segmented campaign build and launch
  • Subject line, offer, and call-to-action testing
  • Outreach calendar and response monitoring

Management

  • Weekly SDR coaching sessions
  • Call reviews with timestamped feedback
  • KPI tracking against agreed standards
  • Pipeline review and meeting-quality review
  • Messaging adjustments based on live objections
  • Activity accountability and escalation path
  • Ongoing process improvements

Revenue Operations

  • CRM process design, lead routing, pipeline stages
  • Email infrastructure guidance and campaign setup
  • Calendar routing, reporting setup, dashboard structure
  • Call recording and review process
  • Sales forecasting with meeting and pipeline targets
  • Close-rate tracking and revenue planning
  • Hiring recommendations and capacity planning
  • Quarterly growth roadmap and founder sales transition plan

90-day deployment

What the first quarter actually looks like

Build, hire and launch, then optimize. The order matters, because dialing before the market is defined burns the list you were about to build.

  1. Days 1 to 30

    01

    Build

    Nothing gets dialed until the target is defined and the process is written.

    • Confirm the ICP against your closed-won data
    • Map the market and tier the accounts
    • Build the first prospect list
    • Design the sales process and CRM stages
    • Prepare call scripts and email sequences
    • Launch SDR recruiting
  2. Days 31 to 60

    02

    Hire and Launch

    The seat gets filled and the motion starts, with reporting installed on day one.

    • Hire the SDR
    • Complete structured onboarding
    • Begin role-playing against real objections
    • Launch email campaigns
    • Begin cold calling
    • Install KPI reporting
  3. Days 61 to 90

    03

    Optimize

    The market has now told you something. This phase is about acting on it.

    • Review recorded calls weekly
    • Rewrite messaging that is failing
    • Increase output against activity standards
    • Raise meeting quality against the qualification bar
    • Forecast pipeline from real conversion rates
    • Build the next-quarter plan

Timelines vary. Hiring speed, client responsiveness, data availability in your vertical, and market conditions all move these dates. A slow hiring market pushes the whole schedule right, and we would rather tell you that than hire the wrong person on schedule.

The data advantage

Most sales teams receive a list. Your SDR receives a market.

Generic B2B databases index software companies. They are built around headquarters, funding rounds, and job titles pulled from professional networks.

The businesses your agency sells to look different. A four location med spa group has an owner who answers a mobile phone between patients, a Google Business Profile with 600 reviews, an ad account that turned on nine weeks ago, and a booking system visible in the page source. None of that lives in a standard database, and all of it is a reason to call.

D3 builds the market from the ground up for your specific vertical and geography, then attaches the signals that make a cold call land. Your SDR opens with something observable about that business rather than a paragraph about your agency.

The market refreshes monthly: newly identified accounts, new locations, hiring signals, leadership changes, website changes, ad activity, social activity, and review growth. The list you work in month six is not the list you started with.

Record fields

Per account
  • Owner emailIncluded
  • Direct mobileVaries
  • Number of locationsIncluded
  • Review countIncluded
  • Google Ads activityIncluded
  • Meta Ads activityIncluded
  • Website platformIncluded
  • Social posting cadenceIncluded
  • Hiring signalsIncluded
  • Growth signalsIncluded

Opportunity score

A composite of marketing gap, spend signals, and size. Used to order the dial list.

82

Contact information and data availability vary by vertical, geography, and business size. Coverage is reported per list rather than assumed.

Fit

This engagement is narrow on purpose

A managed outbound function is expensive to run badly. Both lists below exist so you can disqualify us before a call rather than after a quarter.

Who it is for

The engagement works when the agency already delivers well and the only broken part is how new business arrives.

  • Niche marketing agencies serving one clearly defined vertical
  • Roughly $500,000 to $5 million in annual revenue
  • A fulfillment team that can absorb new accounts without breaking
  • Founder-led sales today, with the founder ready to hand it off
  • Someone on your side ready to take the meetings the SDR books
  • Minimum average client value of $2,000 per month. This is a hard floor
  • A written or workable definition of the ideal customer

Who it is not for

We turn down agencies that fall into these categories. Taking the engagement anyway wastes your money and our time.

  • Generalist agencies that sell to anyone who will pay
  • Agencies whose average client is worth less than $2,000 per month
  • Agencies whose delivery is not yet proven or repeatable
  • Anyone expecting guaranteed revenue rather than guaranteed meetings
  • Agencies with no capacity to onboard additional clients
  • Buyers who want a cheap contact list and nothing around it
  • Teams with nobody available to run the sales calls
  • Teams unwilling to track sales activity and review calls

Three ways to solve this

Founder-led sales, hiring alone, or a managed function

Hiring an SDR without the layer around them moves the work from your calendar to your calendar. Somebody still writes the scripts, builds the list, runs the coaching, and reads the numbers.

Comparison of founder-led sales, hiring an SDR alone, and the D3 managed outbound engagement
CapabilityFounder-Led SalesProspecting stops when delivery gets loud.Hiring AloneYou still do every part of the job around the hire.D3The function runs whether or not your week goes sideways.
Consistent prospecting activityWhoever owns delivery owns the drop
A dedicated owner of the pipeline
Prospect data built for the verticalFounder buys and cleans the list
Written sales playbookFounder writes the scripts
Structured SDR recruiting processFounder sources and screens
SDR onboarding and training curriculumFounder trains between client calls
Weekly coaching and call reviewFounder runs one-on-ones
Outbound campaign build and testing
KPI reporting and activity accountabilityLimited reporting
Forecasting and capacity planning
SDR compensation and software costs carriedYour time is the costSalary plus stack on you
A guaranteed meeting floor in writing

Pricing

One fee. The whole function. Nothing bolted on.

The SDR's compensation, the software stack, the data, and the management layer are all inside the monthly fee. No per-meeting pricing, no percentage of revenue, and no second invoice you discover on the call.

D3 Growth Partner

$4,000/month

One fee for the entire managed outbound function, including the SDR and the software stack. No per-lead pricing, no per-meeting pricing, no percentage of closed revenue.

Apply for a D3 Strategy Call
  • ICP strategy and market definition
  • Proprietary list building and prospect data
  • SDR recruiting, screening, and placement
  • SDR onboarding and training curriculum
  • Complete sales playbook
  • Outbound infrastructure and CRM process design
  • Weekly SDR coaching and call review
  • Revenue operations, forecasting, capacity planning
  • Email campaign build, copy, and testing
  • Monthly market intelligence refresh

The guarantee

8 qualified meetings by the end of month two. A qualified meeting is a held conversation with a decision-maker who matches your written ICP. If we miss the number, we keep working at no additional fee until you have them.

The full definition and remedy are written into the engagement agreement, not left to interpretation.

Costs covered inside the fee

There is no second invoice. These are D3's costs, not yours.

  • SDR compensationCovered
  • SDR commission structureCovered
  • CRMCovered
  • Dialer and call recordingCovered
  • Email sending infrastructureCovered
  • Prospect data and enrichmentCovered

If you would rather run in a CRM you already own, we work inside it. Additional SDR seats or a second vertical are scoped separately.

Full pricing detail, engagement terms, and what sits outside the fee are on the pricing page.

[Founder photo placeholder]Add /public/founder.jpg and swap this block for an Image component.

Founder

Tam Nguyen

D3 is operator-led. Tam's background is in outbound sales and pipeline generation: sales development, account executive work, team leadership, list building, data enrichment, cold calling, CRM workflow design, and growth strategy.

That combination matters here because the failure points in agency outbound are rarely exotic. The list was wrong, the opener sounded like everyone else, the follow-up never happened, the CRM stages meant nothing, or nobody listened to a recording for a month. Each of those is a job someone has to own.

The engagement is built the way an in-house sales leader would build it, which is to say the boring parts are done on purpose: written scripts, weekly one-on-ones, recorded call review, stage definitions, and a forecast tied to real conversion rates.

[BIOGRAPHY DETAIL PLACEHOLDER] Specific employers, tenure, revenue figures, and named results are left blank until they are confirmed. Nothing on this site claims a number that has not been verified.

FAQ

Direct answers to the questions that decide this

If a question here does not have the answer you were hoping for, that is deliberate. Conservative answers before a call save everyone a bad engagement.

Does D3 employ the SDR?

Yes. D3 recruits, employs, pays, and manages the SDR. The person is dedicated to your agency, trained on your offer and your vertical, and books meetings onto your calendar. You meet and approve the finalist before they go live, so you are never handed a stranger.

Who pays the SDR?

D3 does. The SDR's compensation and commission structure are covered inside the $4,000 monthly fee, along with the software stack. There is no separate payroll cost, no separate tooling invoice, and no per-meeting charge on top.

How long does recruiting take?

The search opens in the first two weeks and the seat is typically filled between day 30 and day 45. Because D3 employs the SDR and runs the process end to end, hiring speed does not depend on your calendar. Your only step is meeting the finalist before they start on your account.

Do you guarantee meetings?

Yes. Eight qualified meetings by the end of month two of the engagement. A qualified meeting is a held conversation with a decision-maker who matches your written ICP, and the definition is spelled out in the agreement rather than left loose. If we miss the number, we keep working at no additional fee until you have them. We do not guarantee closed revenue, because closing depends on your offer, your pricing, and your sales call.

What type of agencies do you work with?

Marketing agencies focused on one clear vertical, usually between $500,000 and $5 million in annual revenue, with proven delivery and a founder who is still carrying most of new business. One hard requirement: your average client has to be worth at least $2,000 per month. Below that, the math of a dedicated outbound function does not work in your favor, and we will tell you so rather than take the engagement. Common verticals include med spas, dental groups, plastic surgeons, men's health clinics, senior living, personal injury firms, accounting, wealth management, franchise development, childcare, private schools, and similar professionally managed industries.

What if we already have an SDR?

Two options, and we will recommend one after an assessment. We can run the full program through your existing hire, with training, playbooks, data, campaigns, and weekly management applied to them. Or we can place our own SDR alongside or instead. If your current person is the wrong fit for the role, we will say so with the reasoning written down.

Do you provide the prospect data?

Yes. Building your prospect data is part of the engagement. We define the ICP, discover businesses in your vertical and geography, enrich ownership and marketing signals, score opportunity, and refresh the market monthly. Data and enrichment tooling are covered inside the fee.

Are business emails and mobile numbers guaranteed?

No. Coverage varies by vertical, geography, and business size. Owner-operated local businesses are often better documented than mid-market companies in some fields and worse in others. We report coverage honestly per list rather than presenting a blank field as a verified one, and we will tell you before a build what coverage typically looks like in your market.

Do you run cold email?

Yes. We write the copy, build the segments, set the sequences, run the tests, monitor replies, and route responses to your SDR. We advise on sending infrastructure and warmup practice. We do not promise inbox placement or deliverability rates, because those depend on domains, sending history, and mailbox providers that no vendor controls.

Do you manage cold calling?

Yes. We write the opener, discovery flow, objection responses, and voicemails, set daily dial and conversation standards, review recorded calls weekly, and coach against what the recordings show. Your SDR makes the calls. We manage how they are made.

What software do we need?

Nothing you have to buy. The CRM, dialer, call recording, email sending infrastructure, and data tooling are all provided and covered inside the fee. If you already run a CRM you like, we work inside it instead, and everything we build there stays yours.

Can you work inside our CRM?

Yes, in most cases. We have worked in the common agency stacks and will design pipeline stages, routing, and reporting inside the system you already use. If your current system genuinely cannot support activity tracking and stage reporting, we will say so and move the motion onto the stack we provide.

What happens during the first 90 days?

Days 1 to 30 are build: confirm the ICP, map the market, build the first prospect list, design the sales process, prepare scripts, place the SDR. Days 31 to 60 are launch: onboarding, role-play, email campaigns live, cold calling live, KPI reporting installed. The end of month two is the guarantee checkpoint: eight qualified meetings delivered. Days 61 to 90 are optimize: review calls, rewrite what is failing, raise output, forecast pipeline, and build the next-quarter plan.

Is there a minimum contract?

Yes. Engagements run on an initial term because the build and the guarantee window together span the first two months, and the compounding value shows up after that. Specific term length, notice period, and renewal structure are covered in the agreement and confirmed on the strategy call before anyone signs anything.

Can D3 help us hire additional SDRs?

Yes. Once the first seat is producing against a written bar, we model the cost and expected contribution of a second, recruit and onboard using the playbook already built, and adjust territory and list allocation. We will also tell you when a second seat is premature, which is the more common answer.

Can D3 help with forecasting and capacity planning?

Yes. Both are part of the revenue operations layer. We build a forecast model tied to your real conversion rates, convert revenue targets into monthly meeting and activity targets, and model delivery capacity so intake pacing stays ahead of the point where fulfillment strains. Forecast outputs are planning estimates, not commitments.

Ready to hand off new business?

A strategy call is a working session. We look at your current pipeline math, your ICP, your retainer, and your capacity, then tell you whether a managed outbound function is the right next move for your agency.