D3 Data
Local-business sales intelligence built for specialized agencies.
Generic B2B databases were built to sell software to software companies. They index headquarters, funding rounds, and job titles. They are weak exactly where your agency sells: owner-operated, multi-location, locally managed businesses with real marketing budgets.
The gap
Most sales teams receive a list. Your SDR receives a market.
Pull a standard database export for med spas in a metro area and you get company names, a website, a switchboard number, and a job title that belongs to whoever last updated a professional profile. Half the records are franchise locations pointing at a corporate address. The owner is not in there.
The information that makes a cold call land in these verticals sits somewhere else entirely. It is in the Google Business Profile, the ad transparency data, the page source, the review timeline, and the job postings. It is observable, it is public, and it is specific enough that an owner will stay on the phone.
D3 assembles that picture per account, attaches a gap note the SDR can open with, and scores the record so the list has an order. The point is not volume. The point is that your SDR knows something true about the business before the first ring.
On data coverage
Contact information and data availability vary by vertical, geography, and business size. Direct mobile numbers in particular are available for some records and not others. We report coverage per list before you rely on it, and we do not present an unverified field as a verified one.
Record fields
Per account- Owner emailIncluded
- Direct mobileVaries
- Number of locationsIncluded
- Review countIncluded
- Google Ads activityIncluded
- Meta Ads activityIncluded
- Website platformIncluded
- Social posting cadenceIncluded
- Hiring signalsIncluded
- Growth signalsIncluded
Opportunity score
A composite of marketing gap, spend signals, and size. Used to order the dial list.
Contact information and data availability vary by vertical, geography, and business size. Coverage is reported per list rather than assumed.
The process
Eight steps from a definition to a working dial list
Each step exists because skipping it shows up later as a bad connect rate, a bounced domain, or an SDR calling a corporate office that has no budget authority.
- 01
Define the ICP
Vertical, geography, size, ownership structure, and the disqualification rules. Nothing gets discovered until the filters are written down and approved.
- 02
Discover businesses
Build the universe of matching businesses in your territory rather than filtering down a generic database that never indexed them properly.
- 03
Enrich ownership data
Identify the owner, managing partner, or executive who actually decides on marketing spend. In owner-operated verticals this is the whole ballgame.
- 04
Verify available contact information
Validate what can be validated. Mark what cannot. An empty field is reported as empty rather than filled with a generic info@ address.
- 05
Analyze marketing signals
Ad activity, review volume and velocity, website technology, booking systems, social posting cadence, hiring activity, and location changes.
- 06
Score opportunities
Combine fit, size, and gap into a single score so the dial list has an order and the SDR is not choosing accounts by intuition.
- 07
Deliver prioritized lists
Tiered, segmented, and loaded into your CRM and dialer in the format they accept, with the gap note attached to each record.
- 08
Refresh over time
Monthly updates: newly identified accounts, new locations, leadership changes, website changes, ad activity changes, and review growth.
Filters
Segment the market the way your SDR works it
Territory by territory, signal by signal, score band by score band.
- Vertical
- Location
- Owner identified
- Number of locations
- Revenue estimate
- Employee count
- Website platform
- Google Ads activity
- Meta Ads activity
- Review count
- Social posting activity
- Booking technology
- Opportunity score
A common working pattern: tier one accounts with an opportunity score above 75 that are running Google Ads and have no Meta presence get called this week. Everything else waits its turn or sits in an email sequence.
Prioritized market map
Your SDR works a ranked market, in order, with written rules for what to skip.
Tier 1
Call first
In vertical, in territory, owner identified, visible marketing gap, spending on ads today
Highest opportunity score
Tier 2
Nurture and requalify
In vertical and territory, partial ownership data, weaker or unclear buying signals
Mid score, revisit on signal change
Tier 3
Monitor only
Adjacent vertical or edge of territory, low fit against the offer today
Watch list
Out of scope
Do not contact
Fails a disqualification rule: size, model, existing agency contract, or geography
Suppressed from all lists
Example output
What a record looks like
The businesses below are invented for illustration. The field structure is real. No client data appears anywhere on this site.
Businesses below are invented for illustration. They are not clients and not real companies.
| Business | Vertical | Location | Locations | Reviews | Paid activity | Platform | Score |
|---|---|---|---|---|---|---|---|
| Lakeshore Aesthetics GroupOwner identified | Med spa | Columbus, OH | 4 | 612 | Google onMeta off | WordPress | |
| Northgate Dental PartnersOwner identified | Dental group | Raleigh, NC | 7 | 1,840 | Google onMeta on | Custom | |
| Cedar Ridge Senior LivingExecutive identified | Senior living | Boise, ID | 2 | 96 | Google offMeta off | Squarespace | |
| Harbor Point Men's HealthOwner identified | TRT clinic | Tampa, FL | 1 | 214 | Google onMeta on | Webflow |
Lakeshore Aesthetics Group
Med spa · Columbus, OH
- Locations
- 4
- Reviews
- 612
- Platform
- WordPress
- Contact
- Owner identified
Running Google Ads with no Meta presence. Third location opened in the last quarter.
Northgate Dental Partners
Dental group · Raleigh, NC
- Locations
- 7
- Reviews
- 1,840
- Platform
- Custom
- Contact
- Owner identified
Heavy ad spend, review velocity flat for six months. Hiring two associates.
Cedar Ridge Senior Living
Senior living · Boise, ID
- Locations
- 2
- Reviews
- 96
- Platform
- Squarespace
- Contact
- Executive identified
No paid activity detected. Low review count against occupancy scale.
Harbor Point Men's Health
TRT clinic · Tampa, FL
- Locations
- 1
- Reviews
- 214
- Platform
- Webflow
- Contact
- Owner identified
Strong paid presence, no booking technology detected on site.
Monthly market intelligence
The market you work in month six is not the list you started with
Businesses open locations, change leadership, turn ad accounts on and off, rebuild websites, and start hiring. Each of those is a reason to call someone who said no in month two.
A refreshed market is also what keeps a long engagement from running dry. An SDR working a static list of 800 accounts has exhausted it by month four. An SDR working a refreshed market has a reason to re-approach accounts with something new to say.
What arrives each month
- Newly identified ICP accounts
- New locations opened
- Hiring signals
- Leadership changes
- Website changes
- Advertising activity changes
- Social activity changes
- Review growth
- Newly visible marketing gaps
- High-priority opportunities to work first
Signal availability differs by vertical. Some industries publish far more observable activity than others, and we will tell you which signals are reliable in your market before the first build.
Data alone does not book meetings
A scored, enriched, well-built market handed to an untrained SDR with no scripts and no coaching produces the same result as a cheap list. The data layer is one of nine parts of the engagement. See the rest on the services page and the SDR program.
Want to know what coverage looks like in your vertical?
Bring your ICP to the call. We will tell you what a market build in your territory realistically produces, including where the data gets thin.